Strategic Plan

For those invested in educational innovation across Massachusetts, MassCUE is a resource-rich, vibrant network of educators, who provide New England’s premiere educational technology conference; provides ongoing, high-quality professional learning opportunities; fosters collaboration and builds community connection in physical and virtual spaces; recognizes innovation, excellence and courage through awards, grants, scholarships and publicity; advocates for strategic policies and programs; and partners with other organizations to further its shared objectives.

Annual Reports

For the fiscal years:

Governing Plan 2016-2017

Established as the blueprint for engagement, MassCUE’s strategic plan sets our governing plan, as follows:

Focused Intent

  • Communication: Who needs to know, what do they need to know, how will we let them know, who will tell them?
  • Marketing & Outreach: How can we be intentional about reaching beyond the Board and members?
  • Strategic Relationships: How do we assure that this decision allows us to nurture (mutually beneficial) relationship(s) and make sure there are benefits for the partners as well as MassCUE?
  • Beneficiaries: Does this action support the professionals that support student achievement?

Core Values

MassCUE abides by these standard operating principles to guide our culture of innovation and commitment to excellence for the future of educational technology in Massachusetts.

MassCUE prides itself as an organization, who:

  • Informs stakeholders and members with clarity, timelines and relevance
  • Provides a variety of high-quality, value-added services and programs
  • Partners and collaborates with organizations who are seeking a similar vision, creativity and high-quality services for the field of educational technology
  • Operates effectively and efficiently

Strategic Goals

Action Item Responsibility Timeline Evidence
  1. Implement the rebranding initiative, and marketing collateral focusing on the website redesign with approved consultant, Viaspire.
  2. Integrate the blog. Review and update Communications Plan. Create Calendar of Events.
  3. Review and update the OnCUE platform and social media presence to integrate with the website. Analyze OnCUE functions to optimize readership and marketing materials relating to PD.
Marketing Task Force & Communications Committee July 2016 – June 2017
  • Redesigned website
  • Promotion of website at Conference 2016
  • Coordination of social media, web presence and marketing materials
  • Coordination of work of Social Media Ambassador
  • Increased traffic to the website and through social media
  1. Increase membership
    1. Through Sponsorship Events
    2. DOC Table combined with OnCUE table at Fall/Spring Conference with availability of signing up for membership on the spot
    3. Investigate other opportunities for membership.
Development & Outreach Committee Ongoing
  • Increased membership
Action Item Responsibility Timeline Evidence
  1. Design expanded services PD and non-PD services (at least one in each category)
    1. Cohort by Subject
    2. Offer more content specific PD
    3. Strands within a conference
    4. Theme-based
    5. Micro-Credentialing
Professional Development Committee Ongoing
  • Professional Development offered
  • Calendar of events published Evaluations
  • Expansion of Learning Tours

Identify and organize SIG groups

Improve outreach and communication of benefits to SIG leaders

Requirement of active SIG groups to submit content to OnCUE

Professional Development Committee Ongoing
  • Professional Development offered
  • Calendar of events published
  • Evaluations
  • Expansion of Learning Tours

Continue to advocate for state funding for technology.

  • Continue to work and collaborate with ISTE around advocacy.
  • Outreach to other groups and work toward a common vision
  • Having Presentation at MassCUE from Education Superhighway and ISTE(Flannigan)
  • Plan a Summit coordinate and collaborate with groups with a common purpose
Influence & Advocacy Committee Ongoing
  • Schedule of Meetings
  • Letters to State officials
  • Presentation at MassCUE Conference
  • Summit
Action Item Responsibility Timeline Evidence

Establish strategic partnerships for mutual benefits

  • Pursue potential affiliations with like-minded organizations
  • Maintain corporate partnerships
  • Sponsor events which promote MassCUE goals and PD offerings for members
Development & Outreach Committee Ongoing
  • New partnerships forged, signed agreements
  • Presence of new partners at Events and Conferences
  • Accomplishment of mutually determined goals such as cooperation at MassCue/MASS Annual Conference
Action Item Responsibility Timeline Evidence

Review and develop our Financial Structures and Goals

  • Finance Committee will have regular meetings and budget oversight
  • Re-evaluate long-term Investment Plan
  • Develop various financial policies and procedures
Finance Committee Ongoing
  • Monthly Financial Reports to Board with Summary
  • Continue to decrease material weaknesses in annual audit
  • Accountability and accuracy with billing

To identify, document, and implement operational Board and Committee procedures

  • Update Executive Director operational procedures in OneNote
  • Update Board Manual
  • Complete Conference Manual and Procedures
  • Review Committee Abstracts and Procedures
Education, Conference & Bylaws, Policies & Procedures Committees Ongoing
  • Document of operational procedures with timelines and responsibilities
  • Board manual with procedures
  • Conference manual
  • Updated Board Documents

Establish process by which new Board members are inducted

  • Develop Board Orientation
  • Pair with a mentor
  • Update guide for new board members
  • Develop Guidelines for Mentors
Executive Complete by June 2017
  • Guide for new board members
  • Orientation for new board members
  • Meeting before next Retreat for new members
  • Guide for Mentors


For reference, you may download the entire MassCUE strategic plan for FY2016-17 (Accepted, with amendments).

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